TY  - JOUR
AU  - Díaz Soloaga, Paloma
AU  - García Guerrero, Leticia
PY  - 2016
SN  - 0214-0039
UR  - https://hdl.handle.net/20.500.14352/24569
T2  - Communication & Society
AB  - The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences. Fashion films have emerged as a new and revolutionary tool adopted by...
LA  - spa
M2  - 45
PB  - Universidad de Navarra
KW  - Fashion film
KW  - Branding
KW  - Branded content Fashioncommunication
KW  - Experiential marketing
KW  - Luxury brands
TI  - Fashion films as a new communication format to build fashion brands
TY  - journal article
VL  - 29
ER  -