TY  - CPAPER
AU  - Henríquez-Coronel, Patricia
AU  - Roca Guapacasa, Gregory
AU  - Valecillos Vázquez, Carmen Aide
PY  - 2020
DO  - 10.23919/CISTI49556.2020.9141065
UR  - https://hdl.handle.net/20.500.14352/128791
AB  - This article presents the results of a study that evaluated Twitter engagement strategies from the 20 most influential journalists in Ecuador. This study has a quantitative approach. It analyzes 6626 interactions occurred during a month on their...
LA  - eng
M2  - 1
KW  - Twitter
KW  - Media
KW  - Organizations
KW  - Tools
KW  - Information systems
KW  - Influencer
KW  - Engagement
KW  - Journalist
TI  - Engagement strategies of influential  journalists on Twitter Ecuador
TY  - conference paper
ER  -