TY  - JOUR
AU  - Pérez del Castillo, Teresa
AU  - Díaz Soloaga, Paloma
AU  - McColl, Julie
PY  - 2020
DO  - 10.1080/20932685.2020.1791727
UR  - https://hdl.handle.net/20.500.14352/128240
T2  - Journal of Global Fashion Marketing
AB  - This paper expands knowledge of lifestyle branding by defining and identifying its scope, as well as its relationship to fashion branding. The term itself is ubiquitous in management, but remains undefined from a holistic point of view and is...
LA  - eng
M2  - 361
PB  - Taylor & Francis
KW  - Lifestyle branding
KW  - Spanish fashion brands
KW  - Lifestyle positioning
KW  - Lifestyle brands
KW  - Thematic analysis
TI  - Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
TY  - journal article
VL  - 11
ER  -