%0 Generic
%A Rángel Pérez, Celia
%A López Martínez, Gema
%T Global racalls and their impact on leading positions
%D 2020
%U https://hdl.handle.net/20.500.14352/131328
%X The purpose of this article is to analyse well-known product crises suffered by four brands worldwide. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market was affected, while in others the impact was a worldwide one.
%~