RT Conference Proceedings
T1 Global racalls and their impact on leading positions
A1 Rángel Pérez, Celia
A1 López Martínez, Gema
AB The purpose of this article is to analyse well-known product crises suffered by four brands worldwide. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market was affected, while in others the impact was a worldwide one.
SN 978-84-18167-39-3
YR 2020
FD 2020-12
LK https://hdl.handle.net/20.500.14352/131328
UL https://hdl.handle.net/20.500.14352/131328
LA eng
NO Rangel, C. y López, G. (10 y 11 de diciembre de 2020). Global recalls and their impact on leading positions [video]. I Congreso Internacional Nodos del Conocimiento 2020 «Universidad, innovación e investigación ante el horizonte 2030». https://2020.nodos.org/ponencia/global-recalls-and-their-impact-on-leading-positions/
DS Docta Complutense
RD 4 feb 2026