TY  - CONF
AU  - Rángel Pérez, Celia
AU  - López Martínez, Gema
PY  - 2020
SN  - 978-84-18167-39-3
UR  - https://hdl.handle.net/20.500.14352/131328
AB  - The purpose of this article is to analyse well-known product crises suffered by four brands worldwide. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market...
LA  - eng
M2  - 654
KW  - Crisis communication; Product crisis management; Recalls
TI  - Global racalls and their impact on leading positions
TY  - conference output
ER  -