RT Journal Article T1 Connecting publics in latency through communicative practices: a pragmatist operationalization from rural Spain A1 Rueda Córdoba, Francisco Javier A1 Sáiz Echezarreta, Vanesa A1 Galletero Campos, Belén AB This article examines how participatory publics persist in depopulated rural areas during periods of low visibility and mobilization. Drawing on pragmatism and mediatization theory, we analyse communicative figurations in Castilla-La Mancha (Spain) using survey data (N = 529) and develop a Participatory Public Connection Index. Regression models reveal that public connection is driven more by communicative and territorial factors – such as local radio use, civic motivations and municipality size – than by sociodemographics. Our findings suggest that local media help sustain symbolic bonds and latent publics, contributing to democratic engagement and territorial cohesion despite the absence of visible collective action. We conceptualize latency as the communicative and symbolic potential through which publics persist beyond visible mobilization; operationally, the Participatory Public Connection Index captures this latent connection sustained by everyday local media practices. PB Sage Journals SN 0267-3231 YR 2026 FD 2026-01-12 LK https://hdl.handle.net/20.500.14352/130506 UL https://hdl.handle.net/20.500.14352/130506 LA eng NO Saiz-Echezarreta, V., Rueda-Córdoba, F. J., & Galletero-Campos, B. (2026). Connecting publics in latency through communicative practices: A pragmatist operationalization from rural Spain. European Journal of Communication, 0(0). https://doi.org/10.1177/02673231251409702 DS Docta Complutense RD 19 mar 2026