TY  - JOUR
AU  - Seco, Álvaro
AU  - Rubio Díez, Fernando
AU  - López Barquilla, Natalia
PY  - 2025
DO  - 10.1016/j.eswa.2024.126105
UR  - https://hdl.handle.net/20.500.14352/120217
T2  - Expert Systems with Applications
AB  - In this paper, two optimization problems within the scope of marketing campaign design are studied. In particular, two ad positioning problems are analyzed with the objective of minimizing the cost of all the chosen media while ensuring that a set of...
LA  - eng
PB  - Elsevier
KW  - Marketing
KW  - Advertisements
KW  - Optimization
KW  - Genetic algorithms
KW  - Heuristic methods
KW  - Approximability
KW  - NP-complete problems
TI  - Heuristic optimization algorithms for advertising campaigns
TY  - journal article
VL  - 266
ER  -