RT Journal Article
T1 Research and Public Relations in Spain. An Overview
A1 Arceo Vacas, Alfredo
AB In the last century, many public relations practitioners and academics have defended public relations strategies linked with the accuracy of the research. However, Spain looks like a market in the communication area where the different public relations agencies or public relations departments do not work too much in specific and measurable terms.
PB EUPRERA. European Public Relations Education and Research Association
SN 1682-6558
YR 2002
FD 2002
LK https://hdl.handle.net/20.500.14352/120215
UL https://hdl.handle.net/20.500.14352/120215
LA eng
NO Arceo, A. (2002): "Research and Public Relations in Spain. An Overview". In European PR News, EUPRERA. European Public Relations Education and Research Association 1 (1), 2002: 17-21
DS Docta Complutense
RD 25 dic 2025