TY  - JOUR
AU  - Bueno García, Itzcoatl
AU  - Carrasco González, Ramón Alberto
AU  - Ureña, Raquel
AU  - Herrera-Viedma, Enrique
PY  - 2022
DO  - 10.1016/j.ins.2021.12.080
UR  - https://hdl.handle.net/20.500.14352/114165
T2  - Information Sciences
AB  - In the era of social media, consumers interact and exchange information, subjective opin ions, feelings or thoughts about a given issue, a product or a service, via Web 2.0 technolo gies. As a result, electronic Word of Mouth, eWOM, has gained...
LA  - eng
M2  - 300
PB  - Elsevier
KW  - Sentiment analysis
KW  - AHP
KW  - Multi-Criteria Decision-Making
KW  - Auto machine learning
TI  - A business context aware decision-making approach for selecting the most appropriate sentiment analysis technique in e-marketing situations
TY  - journal article
VL  - 589
ER  -