TY  - JOUR
AU  - Shu, Ziwei
AU  - Galán Hernández, José Javier
AU  - Carrasco-Aguilar, Álvaro
PY  - 2026
DO  - 10.1007/s10700-026-09477-1
SN  - 1568-4539
UR  - https://hdl.handle.net/20.500.14352/135052
T2  - Fuzzy Optimization and Decision Making
AB  - Customer opinions, preferences, and decision-makers’ insights play a vital role in marketing by influencing product development, strategy, and customer experience. Computing with Words (CWW) offers an effective method for processing this qualitative...
LA  - eng
M2  - 1
PB  - Springer Nature
KW  - Marketing
KW  - 2-tuple Linguistic Model
KW  - Computing with Words
KW  - Decision Making
KW  - Comprehensive Analysis
TI  - Profiling the application of the 2-tuple linguistic model in marketing: a comprehensive analysis and future directions
TY  - journal article
ER  -