TY  - JOUR
AU  - Marín Díaz, Gabriel
PY  - 2025
SN  - 2227-7390
UR  - https://hdl.handle.net/20.500.14352/129648
T2  - Mathematics
AB  - This article presents an interpretable framework for customer segmentation and churn risk detection, integrating fuzzy clustering, explainable AI (XAI), and strategic scoring. The process begins with Fuzzy C-Means (FCM) applied to normalized RFM...
LA  - eng
M2  - 2141
PB  - MDPI
KW  - RFM model
KW  - fuzzy C-Means clustering
KW  - 2-tuple linguistic representation
KW  - analytic hierarchy process (AHP)
KW  - customer segmentation
KW  - explainable AI (SHAP, LIME)
KW  - churn prediction
TI  - A fuzzy-XAI framework for customer segmentation and risk detection: integrating RFM, 2-tuple modeling, and strategic scoring
TY  - journal article
VL  - 13
ER  -