RT Book, Section
T1 Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores
A1 Berumen, Sergio A.
A1 Arriaza Ibarra, Karen
PB Fragua
SN 9788470749247
YR 2022
FD 2022
LK https://hdl.handle.net/20.500.14352/2471
UL https://hdl.handle.net/20.500.14352/2471
LA eng
DS Docta Complutense
RD 6 abr 2025