TY  - CHAP
AU  - Berumen, Sergio A.
AU  - Arriaza Ibarra, Karen
PY  - 2022
SN  - 9788470749247
UR  - https://hdl.handle.net/20.500.14352/2471
LA  - eng
PB  - Fragua
KW  - Marketing
KW  - Ikea
TI  - Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores
TY  - book part
ER  -