TY  - JOUR
AU  - Galmés Cerezo, María Asunción
AU  - López Aza, Carlota
AU  - Martínez Navarro, María Gema
PY  - 2025
DO  - 10.52152/RCR.V13.13
SN  - 2255-4165
UR  - https://hdl.handle.net/20.500.14352/124665
T2  - Review of Communication Research
AB  - This study examines the marketing communication strategies used by online gambling and betting (OGB) operators and their impact on young people, a group that is particularly vulnerable to gambling. Through the application of the conceptual framework...
LA  - eng
M2  - 172
PB  - Review of Communication Research
KW  - Gambling
KW  - Betting
KW  - Digital Marketing Communication (DMC)
KW  - Youth Digital Vulnerability
KW  - Responsible Communication
TI  - Responsible marketing communication in online gambling: a systematic review of strategies targeting youth
TY  - journal article
VL  - 13
ER  -