TY  - JOUR
AU  - Pintado Blanco, Teresa
AU  - Sánchez Herrera, Joaquín
AU  - Carcelén García, Sonia Laura
AU  - Alameda, David 
PY  - 2017
DO  - 10.1080/15332861.2017.1396079
SN  - 1533-2861
UR  - https://hdl.handle.net/20.500.14352/95320
T2  - Journal of Internet Commerce
AB  - The goal of this study is: (i) to expand upon prior research into general online content, (ii) to analyse the acceptance and rejection factors of Internet advertising messages and (iii) to examine the moderating role of brand trust in this process....
LA  - eng
M2  - 364
PB  - Taylor & Francis
KW  - Online advertising
KW  - Brand trust
KW  - Message acceptance
TI  - The effects of digital media advertising content on message acceptance or rejection: Brand trust as a moderating factor
TY  - journal article
VL  - 16
ER  -