TY  - JOUR
AU  - Llorens Marín, Miguel
AU  - Hernández Estrada, Adolfo
AU  - Puelles Gallo, María
PY  - 2023
DO  - 10.3390/jtaer18040113
SN  - 0718-1876
UR  - https://hdl.handle.net/20.500.14352/103475
T2  - Journal of Theoretical and Applied Electronic Commerce Research
AB  - This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained....
LA  - eng
M2  - 2238
PB  - MDPI
KW  - Electronic word-of-mouth (eWOM)
KW  - Hotel reviews
KW  - Digital marketing
KW  - Path analysis
KW  - Review provision
TI  - Altruism in eWOM: propensity to write reviews on hotel experience
TY  - journal article
VL  - 18
ER  -