TY  - JOUR
AU  - Arias Oliva, Mario
AU  - Gené Albesa, Jaume
AU  - de Andrés Sánchez, Jorge
AU  - Llorens Marín, Miguel
PY  - 2024
DO  - 10.3390/info15120757
UR  - https://hdl.handle.net/20.500.14352/113579
T2  - Information
AB  - (1) Background: Loyalty programmes are business strategies aimed at increasing customer fidelity to brands. One of the most promising technologies of the 21st century is blockchain, whose application to the management of loyalty programmes can...
LA  - eng
PB  - MDPI
KW  - Blockchain technology
KW  - Loyalty programmes
KW  - Blockchain-based loyalty programmes
KW  - UTAUT2
KW  - Technology acceptance models
KW  - Complexity theory
KW  - Configurational analysis
KW  - Fuzzy set qualitative comparative analysis
TI  - Fuzzy set qualitative comparative analysis of loyalty programmes powered with blockchain via an UTAUT2 framework
TY  - journal article
VL  - 15
ER  -