TY  - JOUR
AU  - Villagra García, Nuria
AU  - Sánchez Herrera, Joaquín
AU  - Clemente Mediavilla, Jorge
AU  - Pintado Blanco, Teresa
PY  - 2022
DO  - 10.1017/jmo.2022.70
SN  - 1833-3672
UR  - https://hdl.handle.net/20.500.14352/71982
T2  - Journal of Management & Organization
AB  - Defending social and political positions other than those that a company’s clients might support has always been an avoidable risk. However, this practice, called ‘corporate activism,’ has gradually been integrated into the strategies of...
LA  - eng
M2  - 1
PB  - Cambridge University Press
KW  - Authenticity
KW  - Consumer attitudes
KW  - Corporate activism
KW  - Credibility
TI  - Deconstructing corporate activism: a consumer approach
TY  - journal article
ER  -