RT Journal Article T1 The electoral success of social media losers: a study on the usage and influence of Twitter in times of elections in Paraguay A1 Saldivar Galli, Jorge Augusto A1 Parra, Cristhian A1 Laconich, Mical A1 Cernuzzi, Luca AB In recent years, social media has become increasingly relevant in democratic decision-making processes, such as referendums or elections. Recent investigations have raised the concern of social media misuse in attempts to manipulate the public opinion and infuence results, undermining the foundations of democracy. By analyzing the use of Twitter during the 2017/2018 presidential elections in Paraguay, this study provides empirical evidence and analysis about the role of social media on political campaigns. In a departure from other countries in the region, dominance in this network did not correlate with elections results. The results we highlight in this article, therefore, challenge the impact of social media on elections, ofering an interesting view of their role in Latin America countries, like Paraguay. PB Springer Nature SN 2662-9283 YR 2022 FD 2022-06-27 LK https://hdl.handle.net/20.500.14352/71771 UL https://hdl.handle.net/20.500.14352/71771 LA eng NO CRUE-CSIC (Acuerdos Transformativos 2022) DS Docta Complutense RD 18 abr 2025