RT Journal Article
T1 The Spectacle of Power: Hybridisation and Digital Populism in White House Communication (2025)
A1 Velasco Molpeceres, Ana María
A1 Rodríguez Hernández, Jonattan
A1 Ortega Fernández, Eglée Andreina
AB This article examines the institutional communication of the White House on X (formerly Twitter) during the first nine months of Donald Trump’s second presidency (January–October 2025). Through a mixed-methods approach that combines thematic, network, and lexical–discursive analysis, the study explores how the presidential account (@WhiteHouse) integrates informational, emotional, and performative dimensions within a hybrid media system. The dataset comprises 4297 tweets, analysed through Graphext, NodeXL/Gephi, and Sketch Engine. The findings reveal that audiovisual and symbolic content dominate over political or policy-related topics, while financial and technological actors occupy central positions in the network of mentions. Lexical analysis highlights three semantic nuclei —Trump, President, and America— that structure a moralised and affective narrative of leadership. The results reflect that White House communication operates as a hybrid and post-bureaucratic model, where political legitimacy increasingly depends on visibility and reputational association with market logics.
PB MDPI
YR 2026
FD 2026-03-14
LK https://hdl.handle.net/20.500.14352/134453
UL https://hdl.handle.net/20.500.14352/134453
LA eng
NO Molpeceres, A. V., Hernández, J. R., & Fernández, E. O. (2026). The Spectacle of Power: Hybridisation and Digital Populism in White House Communication (2025). Social Sciences, 15(3), 186. https://doi.org/10.3390/socsci15030186
DS Docta Complutense
RD 30 abr 2026