TY  - JOUR
AU  - Almodóvar Martínez, Paloma
AU  - Rugman, Alan M.
PY  - 2015
DO  - 10.1108/IMR-04-2014-0142
SN  - 0265-1335
UR  - https://hdl.handle.net/20.500.14352/34195
T2  - International Marketing Review
AB  - The purpose of this paper is to analyse insidership vs outsidership, enriching the revisited Uppsala model with the resource-based view, transaction cost economics and internalisation theory. The authors also address empirical gaps affecting the role...
LA  - eng
M2  - 686
PB  - Corporate Press
KW  - Business relationships
KW  - Uppsala model
KW  - Insidership
KW  - International performance
KW  - Liability of outsidership
TI  - Testing the revisited Uppsala model: does insidership improve international performance?
TY  - journal article
VL  - 32
ER  -