TY  - JOUR
AU  - Abril Barrie, María Del Carmen
AU  - Rodríguez Cánovas, María Belén
PY  - 2016
DO  - 10.1016/j.redeen.2016.09.003
SN  - 2444-8451
UR  - https://hdl.handle.net/20.500.14352/23425
T2  - European Journal of Management and Business Economics
AB  - The present study explores some marketing mix effects on private labels brand equity creation. The research aims to study the effect of some elements under retailer's direct control such as in-store communications, in-store promotions and distribution...
LA  - eng
M2  - 168
PB  - Elsevier España
KW  - Private labels
KW  - Store brands
KW  - Brand equity
KW  - In-store communication
KW  - Distribution.
TI  - Marketing mix effects on private labels brand equity
TY  - journal article
VL  - 25
ER  -