RT Generic
T1 A strategic analysis of DIA
A1 Almaraz Luengo, Eduardo Alberto
AB In this work, we present a strategic analysis of the Spanish company DIA (Distribuidora Internacional de Alimentación), placing special emphasis on the analysis of the environment in which the company operates, the directions and methods of strategy development followed by the company over the course of its life, its way of competing and its international situation. In addition, this study examines the reasons that have led the company to a critical situation.
YR 2019
FD 2019-02
LK https://hdl.handle.net/20.500.14352/15141
UL https://hdl.handle.net/20.500.14352/15141
LA eng
DS Docta Complutense
RD 3 jul 2025