TY  - THES
AU  - Almaraz Luengo, Eduardo Alberto
A3  - Martín de Castro, Gregorio
PY  - 2019
UR  - https://hdl.handle.net/20.500.14352/15141
AB  - In this work, we present a strategic analysis of the Spanish company DIA (Distribuidora Internacional de Alimentación), placing special emphasis on the analysis of the environment in which the company operates, the directions and methods of strategy...
LA  - eng
KW  - Spanish company DIA
KW  - Retail industry
KW  - Food distribution.
TI  - A strategic analysis of DIA
M3  - bachelor thesis
ER  -