TY  - JOUR
AU  - de Andrés Sánchez, Jorge
AU  - Arias Oliva, Mario
AU  - Souto Romero, Mar
AU  - Llorens Marín, Miguel
PY  - 2025
DO  - 10.1177/21582440251384122
UR  - https://hdl.handle.net/20.500.14352/125826
T2  - Sage Open
AB  - Blockchain technology has applications beyond cryptocurrencies, notably in marketing through blockchain-based loyalty programmes (BBLPs). This study examines key factors for their implementation using importance-performance map analysis (IPMA) and...
LA  - eng
PB  - Sage
KW  - blockchain
KW  - blockchain-based loyalty programmes
KW  - PLS-SEM
KW  - importance-performance map analysis
KW  - necessary condition analysis
TI  - A combined importance-performance map and necessary condition analysis of the acceptance of blockchain use in marketing: the case of loyalty programmes
TY  - journal article
VL  - 15
ER  -