TY  - JOUR
AU  - Kolotouchkina Shvedova, Olga
AU  - Díaz-Bustamante Ventisca, Mónica
AU  - Carcelén García, Sonia Laura
AU  - Díaz Soloaga, Paloma
PY  - 2025
DO  - 10.1057/s41599-025-05941-2
SN  - 2662-9992
UR  - https://hdl.handle.net/20.500.14352/125982
T2  - Humanities and Social Scicens Communications
AB  - Born-sustainable fashion brands are gaining increasing visibility within the fashion industry due to their strong commitment to climate neutrality, innovative business models based on recycled and upcycled materials, and the development of circular...
LA  - eng
PB  - Nature Springer
KW  - B-Corps
KW  - Circular economy
KW  - Environmental activism
KW  - Fashion industry
KW  - Instagram
KW  - Sustainability
TI  - Environmental activism and sustainable communication of B-Corp fashion brands on Instagram: best practices, emerging opportunities, and remaining challenges
TY  - journal article
VL  - 12
ER  -