TY - JOUR AU - Recuero Virto, Nuria AU - Blasco López, María Francisca AU - García De Madariaga Miranda, Jesús PY - 2011 DO - 10.5209/rev_CESE.2011.v21.41529 UR - https://hdl.handle.net/20.500.14352/104143 T2 - Cuadernos de Estudios Empresariales AB - Up until today archaeological sites have been cornered due to custodianship policies. Although archaeological sites were built up thousands of years ago, it is important they now have a commercial perspective that at first identifies consumers’... LA - eng M2 - 97 PB - Universidad Complutense de madtid KW - Tourist motivations KW - Push and pull factors KW - Tourism KW - Sustainability KW - Commodification KW - Archaeological sites KW - Heritage products KW - Open-air museums TI - Identifying motivations of archaeological sites visitors TY - journal article VL - 21 ER -