TY - CHAP AU - Barinaga, Borja AU - Puente Bienvenido, Héctor AU - Mora-Fernandez, Jorge A4 - Chkoniya, Valentina PY - 2021 DO - 10.4018/978-1-7998-6985-6.ch027 SN - 978-1-7998-6985-6 UR - https://hdl.handle.net/20.500.14352/100954 AB - This chapter is focused on describing the history and the current relevance of user experience (UX) techniques that combine data science and AI in the research field of interactive and immersive storytelling, including virtual and augmented realities.... LA - eng M2 - 569 PB - IGI Global KW - Virtual worlds KW - Sociology KW - Video games TI - A Historical Review of Immersive Storytelling Technologies : New Uses of AI, Data Science, and User Experience in Virtual Worlds TY - book part ER -