RT Journal Article
T1 Learning and innovation: a methodological proposal from the teaching of Media Management
A1 Peinado Y Miguel, Fernando
A1 Fernández Sande, Manuel Ángel
A1 Rodríguez Barba, Dolores
A1 Ortiz Sobrino, Miguel Ángel
AB After its adaptation to the EHEA, the Department of Journalism IV of the Complutense University of Madrid began a project of methodological renovation and educational innovation –linked to an R&D project– in the teaching of Media Management, with the aim of providing future communication professionals with the skills required by the new business reality. The project was developed in different stages and was structured along the following lines of action: use of ICTs and Web 2.0 tools to develop activities that put new energy into the learning process: podcasts, interviews with executive directors and managers, entrepreneurial projects 2.0, intensive use of the Virtual Campus and blogs. In addition the teaching innovation project involved collaborative work to resolve real cases, with the implementation of the Educlick system’s software and hardware. This article presents the foundations and results of the new learning methodology model, which could be extrapolated to the teaching of other subjects of journalism.
PB Universidad de la Laguna
SN 1138-5820
YR 2013
FD 2013
LK https://hdl.handle.net/20.500.14352/44572
UL https://hdl.handle.net/20.500.14352/44572
LA spa
DS Docta Complutense
RD 8 abr 2025