RT Journal Article
T1 Women's image and role in art: from medieval virtuous mystics to today's advertising perverse figures
A1 Furnica Slusaru, Ioana Aída
AB For various historically documented reasons, women have always been considered a paradigm of either virtue or perversion. In this article, we focus firstly on the image of women as reflected in medieval illuminated manuscripts, where portrayals raged from mainly mystics in convents, saints, mothers, damsels in distress, labourers in the fields and even women of ill character. Apart from that, we mention the role of women as writers and illustrators of Manuscripts. Secondly, we have a brief look at modern western art, based on the heritage of medieval art, that carries on even further the stereotyped image of women, systematically objectifying them. Thirdly and finally, we examine how this has influenced today's advertising depictions of women, outlined with distinctive characteristics. The visual discourse emphasizes certain physical and moral traits based again on clichés, stressing mostly decadent passive attitudes and poses or submissive roles. The present research is quantitative and qualitative, based on case studies and referred in articles on Medieval Illuminated Art and Today's Advertising and Mass Media.
PB Editura ARTES
YR 2021
FD 2021-11-02
LK https://hdl.handle.net/20.500.14352/116399
UL https://hdl.handle.net/20.500.14352/116399
LA eng
NO Associate Professor, Department of Image and Design, Faculty of Fine Arts (Facultad de Bellas Artes), Universidad Complutense, Madrid, & Furnica Slusaru, A. I. (2021). Women’s image and role in art: From Medieval virtuous mystics to today’s Advertising perverse figures. Anastasis. Research in Medieval Culture and Art, 8(2), 145-164. https://doi.org/10.35218/armca.2021.2.07
NO Trabajo de investigación relacionado con el anterior artículo Archetypes in Today's Advertising, de la misma revista. El artículo forma parte de una serie de investigaciones realizadas para el grupo de investigación ACIS, Investigación en Mitocrítica (UCM-CAM 941730), adscrito a la Facultad de Filología de la Universidad Complutense de Madrid (UCM). Bajo su dirección se realizó un importante proyecto de investigación, el proyecto Aglaya, con el que el presente articulo tiene vinculación. AGLAYA, “Estrategias de Innovación en Mitocrítica Cultural”, se realizó en la Facultad de Filología, UCM, Madrid. Número de investigadores/as: 150. Cuantía del subproyecto: 208.308 € Fecha de inicio y fin: 1/1/2020 - 31/12/2023. El proyecto AGLAYA pertenece al Programa de actividades de I+D entre grupos de investigación de la Consejería de Ciencia, Universidades e Innovación de la Comunidad de Madrid en Ciencias Sociales y Humanidades, cofinanciado por el Fondo Social Europeo (Orden 66/2019, de 12 de diciembre de 2019, Ref. H2019/HUM-5714).
DS Docta Complutense
RD 7 abr 2025