RT Journal Article
T1 Facebook’s power: Factors influencing followers’ visit intentions
A1 Joaquín Aldeas Manzani, 
A1 Blasco López, María Francisca
A1 Recuero Virto, Nuria
A1 Aldas Manzano, Joaquin
A1 Cruz Delgado, Daniela
AB PurposeThe purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer service on visit intention and, second, to test the model with two samples to make comparisons that provide useful insights.Design/methodology/approachData were collected through an online survey that achieved 308 valid responses. A multi-group analysis was conducted to compare the results from two groups: users of the Frida Kahlo museum and Anahuacalli museum FFPs.FindingsThe results reveal that there are significant differences between the two samples regarding the direct effects of perceived information quality on visit intention and perceived customer service on visit intention. The authors also noted a slight difference between the two museums’ FFPs in the relationship between MGC and perceived information quality.Research limitations/implicationsFurther research is needed to examine other FFP factors that influence visit intention to clarify the results obtained from the two samples and to analyse the proposed model in other settings. This research contributes to the literature concerning the impact of online platforms on visit intention.Originality/valueThe findings provide useful insights for managers as to how to increase their FFP followers’ intention to visit their establishments
PB Emerald
YR 2019
FD 2019
LK https://hdl.handle.net/20.500.14352/104135
UL https://hdl.handle.net/20.500.14352/104135
LA eng
NO Blasco-Lopez, F., Recuero Virto, N., Aldas Manzano, J. and Cruz Delgado, D. (2019), "Facebook’s power: factors influencing followers’ visit intentions", Spanish Journal of Marketing - ESIC, Vol. 23 No. 1, pp. 95-117. https://doi.org/10.1108/SJME-06-2018-0032
DS Docta Complutense
RD 18 abr 2025