TY  - JOUR
AU  - Joaquín Aldeas Manzani
AU  - Blasco López, María Francisca
AU  - Recuero Virto, Nuria
AU  - Aldas Manzano, Joaquin
AU  - Cruz Delgado, Daniela
PY  - 2019
DO  - 10.1108/SJME-06-2018-0032
UR  - https://hdl.handle.net/20.500.14352/104135
T2  - Spanish Journal of Marketing Esic
AB  - PurposeThe purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information...
LA  - eng
M2  - 95
PB  - Emerald
KW  - Facebook
KW  - Visit intention
KW  - Museum generated content
KW  - Perceived customer service
KW  - Perceived information quality
TI  - Facebook’s power: Factors influencing followers’ visit intentions
TY  - journal article
VL  - 23
ER  -