%0 Book Section
%T Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison
publisher Emerald
%D 2018
%@ https://hdl.handle.net/20.500.14352/104139
%X Today, museums spend a large amount of financial resources on websites to promote visitors’ arrivals and as an additional service that complements the physical visit (Marty, 2007, 2008, 2011). With the introduction of websites in this industry, its effects have expanded exponentially; while these digital platforms were initially designed to offer basic information, such as location, prices, and opening hours, Nowadays superstar museum websites offer a universe of visual, interactive, and e-learning tools,(Capriotti, Carretón, & Castillo, 2016; Capriotti & González-Herrero, 2013; Lagrosen, 2003; López, Margapoti, Maragliano, & Bove, 2010; Pallud, 2017).
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