RT Book, Section
T1 Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison
A1 García De Madariaga Miranda, Jesús
A1 Recuero Virto, Nuria
A1 Blasco López, María Francisca
A1 Aldas Manzano, Joaquín
AB Today, museums spend a large amount of financial resources on websites to promote visitors’ arrivals and as an additional service that complements the physical visit (Marty, 2007, 2008, 2011). With the introduction of websites in this industry, its effects have expanded exponentially; while these digital platforms were initially designed to offer basic information, such as location, prices, and opening hours, Nowadays superstar museum websites offer a universe of visual, interactive, and e-learning tools,(Capriotti, Carretón, & Castillo, 2016; Capriotti & González-Herrero, 2013; Lagrosen, 2003; López, Margapoti, Maragliano, & Bove, 2010; Pallud, 2017).
PB Emerald
YR 2018
FD 2018
LK https://hdl.handle.net/20.500.14352/104139
UL https://hdl.handle.net/20.500.14352/104139
LA eng
NO García-Madariaga, J., Recuero Virto, N., Francisca Blasco López, M. and Manzano, J.A. (2018), "Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison", Ali, F., Rasoolimanesh, S.M. and Cobanoglu, C. (Ed.) Applying Partial Least Squares in Tourism and Hospitality Research, Emerald Publishing Limited, Leeds, pp. 153-184. https://doi.org/10.1108/978-1-78756-699-620181008
DS Docta Complutense
RD 29 abr 2025