TY  - CHAP
AU  - López Martínez, Gema
AU  - Rángel Pérez, Celia
A4  - Sánchez-Gey Valenzuela, Nuria
A4  - Cárdenas-Rica, María Luisa
PY  - 2021
SN  - 978-84-7074-899-8
UR  - https://hdl.handle.net/20.500.14352/124736
AB  - The product crises suffered by different brands are well-known. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market was affected, while in others the...
LA  - eng
M2  - 1021
PB  - Fragua
KW  - Recalls, Product crisis management, Crisis communication.
TI  - Is there a magic potion for eternal business success?
TY  - book part
ER  -