TY  - JOUR
AU  - Recuero Virto, Nuria
AU  - Recuero López, Manuel
PY  - 2025
UR  - https://hdl.handle.net/20.500.14352/122397
T2  - Marketing and Branding Research
AB  - This research is the first comprehensive analysis that thoroughly examines the emerging discipline of neuroacoustics in marketing and marketing tourism. Neuroacosutics combines neuroscience and acoustics to fully understand the effect of these signals...
LA  - eng
M2  - 39
KW  - Sound
KW  - Sonic Branding
KW  - Acoustic Signals
KW  - Music
KW  - Sensory Marketing
TI  - Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses
TY  - journal article
VL  - 12
ER  -