TY  - JOUR
AU  - Méndez Suarez, Mariano
AU  - Monfort, Abel
AU  - Obesso Arias, María de las Mercedes de
PY  - 2022
DO  - 10.1080/1331677X.2022.2135557
SN  - 1331-677X
UR  - https://hdl.handle.net/20.500.14352/125510
T2  - Economic Research-Ekonomska Istraživanja
AB  - The present research values reactive corporate social responsibility (CSR) policies using the theory of Real Options (RO). Its main goals are to determine the role of RO methodology as a business risk hedging function on reactive CSR strategies and to...
LA  - eng
M2  - 2135557
PB  - Taylor Francis Group
KW  - Corporate social responsibility
KW  - CSR
KW  - Real options
KW  - Business risks hedging
KW  - Facebook
TI  - Real options appraisal for a reactive CSR strategy: the case of Facebook
TY  - journal article
VL  - 36
ER  -