TY  - JOUR
AU  - Hernando Velasco, Alicia
AU  - Matsumoto, Mitsuko
AU  - Domínguez-Santos, Susana
AU  - Lacasa, Pilar
PY  - 2024
DO  - 10.1177/13548565241253904
SN  - 1354-8565
UR  - https://hdl.handle.net/20.500.14352/107612
T2  - Convergence: The International Journal of Research into New Media Technologies
AB  - The digitalization of culture and creative industries has presented both challenges and opportunities. To effectively engage audiences and ensure their constant interest, these industries must continually adapt their circulation strategies. The...
LA  - eng
M2  - 1
PB  - Sage Journals
KW  - Cultural industries
KW  - Marvel
KW  - TikTok
KW  - Affordances
KW  - Mixed Methods
TI  - Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account
TY  - journal article
ER  -