RT Journal Article
T1 The influence of museums’ websites on users’ intentions
A1 Francisca Blasco lopez, 
A1 García De Madariaga Miranda, Jesús
A1 Recuero Virto, Nuria
A1 Blasco López, María Francisca
AB AbstractThis study confirms that museums’ website features – content, made for the medium, ease of use, promotion, emotion and aesthetics – positively and significantly influence users’ intentions of revisiting the website and visiting of it physically.This research empirically tests a model in two museum’s websites, namely the Prado Museum and the Reina Sofia Museum. Using Partial Least Squares-based Multi-Group analysis (PLS-MGA), it was proved that satisfaction does not have a significant effect on intentions in the case of Prado Museum. The research confirmed that overall, website evaluation positively and significantly influences users’ perception of their control within the website and their intentions. The findings reveal significant academic and managerial contributions. The PLS-MGA results demonstrate that there are no significant differences between the two museums.
PB Esic
YR 2017
FD 2017
LK https://hdl.handle.net/20.500.14352/104137
UL https://hdl.handle.net/20.500.14352/104137
LA eng
NO García-Madariaga, J., Recuero Virto, N., & Blasco López, F. (2017). La influencia de las páginas web de los museos en las intenciones de los usuarios. ESIC Market, 48(157), 393–416.
DS Docta Complutense
RD 13 abr 2025