TY  - JOUR
AU  - López-Agulló Pérez-Caballero, José Manuel
AU  - Ávila Rodríguez de Mier, Belén
AU  - García Chamizo, Fernando
PY  - 2023
DO  - 10.1108/bfj-06-2023-0477
SN  - 0007-070X
UR  - https://hdl.handle.net/20.500.14352/130437
T2  - British Food Journal
AB  - PurposeThe aim of this research is to analyze the territorialization strategy developed by the Spanish brewing company Cruzcampo through its campaign #ConMuchoAcento (#With a strong accent) launched in January 2021.Design/methodology/approachThe work...
LA  - spa
PB  - Emerald
KW  - Place branding
KW  - Territoriality
KW  - Cultural units
KW  - Social values
KW  - Andalusia
KW  - Cruzcampo beer
KW  - Emotional advertising
KW  - Textual analysis
KW  - Sign/commodity
KW  - Accent
KW  - Authenticity
KW  - Empowerment
TI  - Territoriality and social values: textual analysis of the #ConMuchoAcento campaign by Cruzcampo beer
TY  - journal article
VL  - 126
ER  -