TY  - JOUR
AU  - López-Agulló Pérez-Caballero, José Manuel
AU  - Ávila Rodríguez de Mier, Belén
AU  - García Chamizo, Fernando
PY  - 2026
DO  - 10.1108/md-05-2025-1433
SN  - 0025-1747
UR  - https://hdl.handle.net/20.500.14352/133900
T2  - Management Decision
AB  - PurposeThe study aims to analyse sustainability in Spanish audiovisual advertising production, focusing on professional perceptions and the implementation of sustainable measures, in order to identify the main opportunities and barriers in the...
LA  - eng
M2  - 1
PB  - Emerald
KW  - Sustainable advertising
KW  - Green shooting
KW  - Eco-management
KW  - Cross-cutting sustainability
TI  - Sustainable management in audiovisual advertising: green-shootings
TY  - journal article
VL  - Vol. ahead-of-print
ER  -