RT Journal Article T1 Epidemiology of fallacies A1 Duarte Calvo, Antonio Jaime AB In this paper I apply the epidemiological model of the spread of beliefs and how they become cultural representations to the field of fallacies. The model suggests that beliefs tend to replicate as a virus does in a potential epidemic, and those strains that are dominant in a given socio-cultural sphere become cultural representations. My ultimate aim is to denounce the fact that some presumptive argumentation schemes are widely applied as definitive arguments, but turn out to be instances of common and traditional fallacies. Moreover, some such fallacies have managed to colonise the human mind and become cultural representations in society today. Adopting the approach I advocate here, we could say that the fallacy has become a belief, which has then managed to replicate like a virus, and finally the fallacy has become a cultural representation. One of the great harms that results from this process is that it is very difficult to open up effective lines of argument that expose the fallacious nature of these new and perverse cultural representations. PB Springer Nature SN 0920-427X YR 2024 FD 2024 LK https://hdl.handle.net/20.500.14352/104706 UL https://hdl.handle.net/20.500.14352/104706 LA eng NO Duarte, A. (2024). Epidemiology of Fallacies. Argumentation. https://doi.org/10.1007/s10503-024-09634-z NO 2024 Acuerdos transformativos CRUE.Fondos FEDER.Apoyo económico de la Universidad Complutense de Madrid a través del grupo de investigación “Lenguaje, pensamiento y realidad” (930174). NO Ministerio de Ciencia e Innovación (España) NO European Regional Development Fund NO European Commission NO Universidad Complutense de Madrid DS Docta Complutense RD 6 abr 2025