TY  - JOUR
AU  - Abuin Vences, Natalia
AU  - García Rosales, Daniel Francisco
PY  - 2023
DO  - 10.15581/003.36.4.175-190
SN  - 2386-7876
UR  - https://hdl.handle.net/20.500.14352/108964
T2  - Communication & Society
AB  - In recent years we have witnessed a resurgence of populism, which has relied on the virality of social networks to deepen its roots in society and spread its ideas. This paper analyses the populist strategies used by all parties to viralise their...
LA  - eng
M2  - 175
PB  - Universidad de Navarra
KW  - Populism
KW  - Social networks
KW  - Twitter
KW  - Political communication
KW  - Viral content
TI  - Populist strategies on Twitter: analysis of the political discourse during the campaign for the general elections in Spain on November 10th, 2019
TY  - journal article
VL  - 36
ER  -