TY  - JOUR
AU  - Rúa Hidalgo, Idoia
AU  - Galmés Cerezo, María Asunción
AU  - Cristofol Rodríguez, Carmen
AU  - Aliagas, Irene
PY  - 2021
DO  - 10.3390/bs11080108
SN  - 2076-328X
UR  - https://hdl.handle.net/20.500.14352/4741
T2  - Behavioral Sciences
AB  - The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving the results and helping to...
LA  - eng
M2  - 108
PB  - MDPI
KW  - Social networks
KW  - Digital consumer behavior
KW  - Emotion
KW  - Instagram
KW  - GIF
KW  - Consumer neuroscience
KW  - Neuromarketing
KW  - Skin conductance
KW  - Facial coding
KW  - Eye tracking
KW  - Sentiment analysis
TI  - Understanding the Emotional Impact of GIFs on Instagram through Consumer Neuroscience
TY  - journal article
VL  - 11
ER  -