TY  - JOUR
AU  - Rubio Martín, Gracia María
AU  - Manuel García, Conrado Miguel
AU  - Pérez Hernández, Francisco
PY  - 2016
DO  - 10.1016/j.redeen.2016.03.001
SN  - 2444-8451
UR  - https://hdl.handle.net/20.500.14352/93786
T2  - European Journal of Management and Business Economics
AB  - The aim of this paper is to introduce a statistical procedure to value a brand by means of which firms may be able to determine the level of implicit royalty that they would charge for the use of their brand, applying multivariate techniques from...
LA  - eng
M2  - 76
PB  - Academia Europea de Dirección y Economía de la Empresa
KW  - Brand valuation
KW  - Intangible asset
KW  - Business combination
KW  - Value driver
KW  - Fair value
KW  - Cluster
KW  - Discriminating analysis
TI  - Valuing brands under royalty relief methodology according to international accounting and valuation standards
TY  - journal article
VL  - 25
ER  -