TY  - JOUR
AU  - Furnica Slusaru, Ioana Aída
PY  - 2021
DO  - 10.35218/armca.2021.1.12
UR  - https://hdl.handle.net/20.500.14352/116361
T2  - ANASTASIS. Research in Medieval Culture and Art.
AB  - This paper explores ancient myth and mythological figures in contemporary advertising as a means of communication with consumers. In a hermeneutical and analytical way, through psychologic and semiotic theories, we classify and analyze the most...
LA  - eng
M2  - 233
PB  - Editura ARTES
KW  - Gods
KW  - Heroes
KW  - Advertising
KW  - Myths
KW  - Archetype
KW  - Corporate image
KW  - Emotional branding
TI  - Archetypes in Today´s Advertising
TY  - journal article
VL  - VIII
ER  -