TY  - JOUR
AU  - Recuero Virto, Nuria
AU  - Aldas Manzano, Joaquin
AU  - García De Madariaga Miranda, Jesús
AU  - Blasco López, María Francisca
PY  - 2024
DO  - 10.1177/21582440241271901
UR  - https://hdl.handle.net/20.500.14352/108544
T2  - Sage Open
AB  - This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least...
LA  - eng
KW  - Visit intention
KW  - Brand Extension attitude
KW  - Brand image
TI  - Exploring the power of brand extension in museums. Insights from the Louvre Abu Dhabi
TY  - journal article
VL  - 14
ER  -