TY  - JOUR
AU  - González Del Pozo, Raquel
AU  - Segura Maroto, Marina
AU  - Pozo García, Eva María Del
PY  - 2025
DO  - 10.54055/ejtr.v40i.3832
SN  - 1994-7658
UR  - https://hdl.handle.net/20.500.14352/129990
T2  - European Journal of Tourism Research
AB  - Generation Z have become hugely important travellers in recent years. They are transforming the way accommodation is chosen through Online Travel Agencies (OTAs), which means it is important to understand their preferences. As a result, this paper...
LA  - eng
M2  - 4009
PB  - Varna University of Management
KW  - Online travel agencies
KW  - Generation Z
KW  - Decision-making
KW  - Compositional data
KW  - Expedia
TI  - Evaluating generation Z’s environmental awareness and accommodation preferences through online travel agencies
TY  - journal article
VL  - 40
ER  -