RT Journal Article T1 If not you, who? Raising awareness of development through accounting education A1 Lorain, Marie Anne Francoise Gabrielle A1 Pérez Estébanez, Raquel A1 Villacorta Hernández, Miguel Ángel A1 Santos, Monica A1 Cano, Elisa A1 Cañizares Espada, Manuela A1 Rubio Martín, Gracia María A1 López Sánchez, Pilar A1 Martínez De Silva, Alberto A1 Ruiz De Palacios Villaverde, Mercedes A1 Urquía Grande, María Elena AB AbstractPurposeThe main goal of this study is to develop accounting students’ solidarity with and sensitivity to cooperation for sustainable development. This study also aims to analyze the role of participatory learning activities in developing the dimensions of involvement, critical reflection and thinking analysis.Design/methodology/approachThis empirical study analyzes a case study activity conducted in accounting seminars with students from different universities in Spain. After completing the activity, the students completed a questionnaire divided into four areas: sociodemographic information, involvement, critical reflection and creativity. Students also answered an open-response question that asked them to propose new activities to enhance their learning experience and contribute more to sustainable development. The study thus used mixed methods, complementing quantitative analysis with qualitative data.FindingsThe multivariate analysis obtained significant results showing that female students were more willing to help and that most students said they were more sensitive to these issues after the participatory learning activity. Furthermore, the items and dimensions analyzed revealed a positive impact of involvement, critical and creative thinking and participatory learning on accounting students’ commitment to cooperation for sustainable development. When students answered the open-response question, they proposed more activities to enhance their learning and improve the functioning of the Non-Governmental Organization’s (NGO’s) beneficiary. HEIs must design more transversal courses aligned with the Sustainable Development Goals in their social science degrees.Originality/valueThe study not only examines university education in sustainable development but goes a step further in trying to involve students in a real development project from a financial and accounting point of view. The study also focuses on education for sustainability, and the project invites the students to think critically, reflect and assess real situations. PB Emerald SN 1467-6370 YR 2025 FD 2025-01 LK https://hdl.handle.net/20.500.14352/119022 UL https://hdl.handle.net/20.500.14352/119022 LA eng NO Lorain, M.-A., Pérez Estébanez, R., Villacorta, M.-A., Santos, M., Cano, E., Cañizares Espada, M., Rubio-Martin, G., López Sánchez, P., Martinez de Silva, A., Ruiz de Palacios, M. and Urquia-Grande, E. (2025), "If not you, who? Raising awareness of development through accounting education", International Journal of Sustainability in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSHE-07-2023-0333 DS Docta Complutense RD 3 abr 2025